We are all rightly concerned about the impact Corona will have on our health, our lives and our economic wellbeing. Small companies in particular, which are highly prevalent in the pool and wellness industry, are very concerned about the economic fallout from this unique crisis.
Over the last few days, haus+wellness* and BT Verlag have been working with marketing experts to develop ideas to help swimming pool and sauna builders and all the companies in the supply chain to face the next weeks and months with renewed confidence. Perhaps, much like the virus itself, the answer to whatever comes your way as a business person in the next few weeks will also come from China. In Chinese, the word for crisis is composed of two characters, one meaning "danger" and the other "opportunity".
Therefore, SPECK would like to share the five arguments identified which represent "opportunity" and that should provide encouragement for businesses in these difficult times.
The new attachment to home
In the next few weeks, more people than ever will be spending time at home. For many, this will change how they see their own four walls. This is a good starting point for discussions with potential pool and sauna customers. It is a chance for you to help your customers make the safest place in the world more beautiful with a pool, a jacuzzi or a sauna. Of course, most people will have other problems on their minds for the next few weeks, but in the mid term this is a good argument for the wellness industry.
Don't just sell pools or saunas, sell a comforting cocooning effect for home.
REASON 2: Investing in your property
Corona has sent stock markets tumbling and decent interest rates are long gone. People feel increasingly unsettled about their economic future. What could be better than investing in the only asset that does not depend on stock markets, bankers or cash: your own property. Homes with pool and wellness facilities often see their market value increase by more than the actual costs.
Don't just sell pools or saunas, sell a property upgrade.
REASON 3: Suddenly travel can no longer be taken for granted
Of course, the current state of affairs will not last forever. Still, for the first time in their lives, many people are facing the fact that travel, holidays and freedom of travel are no longer irrevocable rights. Before Corona, the next holiday was as certain as the sun rising in the east. After Corona, many people will choose to relax and recuperate in the only place where no travel ban will ever apply: their own home.
Don't just sell pools or saunas, sell holidays at the most beautiful place in the world, their own home.
REASON 4: Health is more important than ever
The best defense against the effects of viruses is a good immune system. Healthy, physically fit people have a better chance of getting through this and any future epidemics without complications. Saunas are proven to be the very best natural way to strengthen the immune system. Studies are literally overflowing with evidence of the benefits of saunas. And swimming is certainly the best sport to promote all-round health.
Don't just sell pools or saunas, sell a healthier and longer life.
REASON 5: A new perspective on hygiene
Let's face it, there have never been so many people thinking about all the things floating around in the air, on doorknobs and in public places. As a wellness company you have a special responsibility and a great opportunity. Companies that communicate with their customers about hygiene, cleanliness and the positive effects of water treatment and water and air filtration will be seen as competent and position themselves as important bulwarks against viruses and germs.
Don't just sell pools or saunas, sell cleanliness and exemplary hygiene standards.