We are all rightly con­cerned about the impact Corona will have on our health, our lives and our eco­nom­ic well­being. Small com­pan­ies in par­tic­u­lar, which are highly pre­val­ent in the pool and well­ness industry, are very con­cerned about the eco­nom­ic fal­lout from this unique crisis.

Over the last few days, haus+wellness* and BT Ver­lag have been work­ing with mar­ket­ing experts to devel­op ideas to help swim­ming pool and sauna build­ers and all the com­pan­ies in the sup­ply chain to face the next weeks and months with renewed con­fid­ence. Per­haps, much like the vir­us itself, the answer to whatever comes your way as a busi­ness per­son in the next few weeks will also come from China. In Chinese, the word for crisis is com­posed of two char­ac­ters, one mean­ing "danger" and the oth­er "oppor­tun­ity".

There­fore, SPECK would like to share the  five argu­ments iden­ti­fied which rep­res­ent "oppor­tun­ity" and that should provide encour­age­ment for busi­nesses in these dif­fi­cult times.

REAS­ON 1:
The new attach­ment to home

In the next few weeks, more people than ever will be spend­ing time at home. For many, this will change how they see their own four walls. This is a good start­ing point for dis­cus­sions with poten­tial pool and sauna cus­tom­ers. It is a chance for you to help your cus­tom­ers make the safest place in the world more beau­ti­ful with a pool, a jac­uzzi or a sauna. Of course, most people will have oth­er prob­lems on their minds for the next few weeks, but in the mid term this is a good argu­ment for the well­ness industry.

Don't just sell pools or saunas, sell a com­fort­ing cocoon­ing effect for home.

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REAS­ON 2:
Invest­ing in your prop­erty

Corona has sent stock mar­kets tum­bling and decent interest rates are long gone. People feel increas­ingly unsettled about their eco­nom­ic future. What could be bet­ter than invest­ing in the only asset that does not depend on stock mar­kets, bankers or cash: your own prop­erty. Homes with pool and well­ness facil­it­ies often see their mar­ket value increase by more than the actu­al costs.

Don't just sell pools or saunas, sell a prop­erty upgrade.

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REAS­ON 3:
Sud­denly travel can no longer be taken for gran­ted

Of course, the cur­rent state of affairs will not last forever. Still, for the first time in their lives, many people are facing the fact that travel, hol­i­days and free­dom of travel are no longer irre­voc­able rights. Before Corona, the next hol­i­day was as cer­tain as the sun rising in the east. After Corona, many people will choose to relax and recu­per­ate in the only place where no travel ban will ever apply: their own home.

Don't just sell pools or saunas, sell hol­i­days at the most beau­ti­ful place in the world, their own home.

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REAS­ON 4:
Health is more import­ant than ever

The best defense against the effects of vir­uses is a good immune sys­tem. Healthy, phys­ic­ally fit people have a bet­ter chance of get­ting through this and any future epi­dem­ics without com­plic­a­tions. Saunas are proven to be the very best nat­ur­al way to strengthen the immune sys­tem. Stud­ies are lit­er­ally over­flow­ing with evid­ence of the bene­fits of saunas. And swim­ming is cer­tainly the best sport to pro­mote all-round health.

Don't just sell pools or saunas, sell a health­i­er and longer life.

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REAS­ON 5:
A new per­spect­ive on hygiene

Let's face it, there have nev­er been so many people think­ing about all the things float­ing around in the air, on doorknobs and in pub­lic places. As a well­ness com­pany you have a spe­cial respons­ib­il­ity and a great oppor­tun­ity. Com­pan­ies that com­mu­nic­ate with their cus­tom­ers about hygiene, clean­li­ness and the pos­it­ive effects of water treat­ment and water and air fil­tra­tion will be seen as com­pet­ent and pos­i­tion them­selves as import­ant bul­warks against vir­uses and germs.

Don't just sell pools or saunas, sell clean­li­ness and exem­plary hygiene stand­ards.