BADU . The pump – the new advertising campaign for private swimming pool technology

Our new advertising campaign with Stella Rouge starts next week, coinciding with the start of the Aquanale in Cologne.

The new developments in the BADU product family are the focus of the campaign, which was devised and implemented in cooperation with the agency Longo Communication GmbH. It consists of several images portraying the tradition and style of the BADU premium product range through well-known motifs, replacing certain aspects with BADU new developments in order to highlight the quality and high value of the BADU product range.

You will come across the images everywhere … from our internet presence and product advertisements to our trade fair stand and promotional gifts. Visit our trade fair stand at the Aquanale in Cologne where you can not only experience the new campaign live, but you can also meet our elegant Stella Rouge. Look out for our new 2018 SPECK calendars too!

Stella Rouge had the great task of modelling our pumps: “The photo shooting took place over three days in August. Seeing as I was playing many different roles, it was very fast paced and I was constantly running between the set and the dressing room. Being able to play so many different roles was so much fun! The four-man team behind the scenes took great care of me too,” she summarised. “I worked with the best models too!”

Have we roused your curiosity? Take a look at our making-of film and sneak a peak behind the scenes of our photo shooting …